FAQ
Rebrand
Why the rebrand?
After five years as Calita, we knew it was time for a glow-up. Over those years, we’ve gotten to know our community deeply – your stories, your bodies, and your everyday needs. The rebrand to Firstly is our way of reflecting that growth. It’s not about changing who we are, but about upgrading to better represent where we’re going together. The same thoughtful fabrics and fits you love, now with a name and identity that celebrate the community who made this brand what it is.
What’s the meaning behind the new name, Firstly?
Firstly is about putting you first – your comfort, your health, your joy. It speaks to the first layer you put on each day and the way it sets the tone for everything that follows. Customers have told us that wearing our pieces feels like choosing themselves first, and that’s exactly what the name stands for. It also reflects how our garments are designed to support women through life’s many firsts – from first periods to first babies to first reinventions – each one a chapter of womanhood worth celebrating. In short: joy in the first layer.
What has changed?
Firstly is the same brand you’ve trusted, just with a fresh identity. The underwear and tanks you already reach for first are still here – breathable, soft, and thoughtfully made – with a new name that honors how far we’ve come together. We’ve also made small but meaningful upgrades based on your feedback: new bikini styles now have more bum coverage, and all boyshorts feature a higher, closed-top gusset for added comfort and coverage.
Our Products
What fabrics do you use? Are they breathable?
Our underwear and tanks are made with TENCEL™ Modal, a plant-based fiber that’s soft, breathable, and naturally moisture-wicking. Every pair is lined with an organic cotton gusset for added breathability and vaginal health.
Are your tanks supportive enough to wear without a bra?
Share details about your shipping policies, item returns, or customer service.
How do your boyshorts stay wedgie-proof?
They’re built with a double lined leg band that’s intentionally wider than standard cuts, giving more surface area to stay in place. A flexible, accordion-like seam adds stretch and mobility, so the band moves with you without rolling, bunching, or creeping up.
Are your products safe for postpartum or post-surgery recovery?
Yes. Our underwear and tanks are made with TENCEL™ Modal, a fiber derived from sustainably sourced wood that’s gentle on sensitive skin. The fabric is OEKO-TEX® Standard 100 certified, meaning it’s tested to be free from harmful substances and safe for healing scars, postpartum recovery, or skin prone to irritation. Every pair also includes an organic cotton gusset, which adds extra breathability and reduces the risk of infection. These qualities make them a safe, comfortable choice for postpartum and post-surgery recovery.
How do I care for my underwear and tanks so they last?
Machine wash cold with like colors. For best results, hang or lay flat to dry — though the fabric is anti-pilling, so it’s safe to tumble dry on low if needed.
Shipping, Returns & Exchanges
Where do you ship?
We ship worldwide. Canadian orders are sent from our Ottawa warehouse, and US orders ship from San Francisco.
How long will my order take to arrive?
Most orders arrive within 4–6 business days, depending on your location.
What’s your return policy?
We accept returns within 30 days of delivery on items that are unworn and in new condition. Return shipping costs are the customer’s responsibility. For exchanges, we cover the shipping cost to send the new item back to you.
To start a return or exchange, email us at info@wearfirstly.com and we’ll share the return address and next steps.